In honor of their 50th anniversary, Gatorade will be bringing back their iconic “Be Like Mike” commercial during the NBA’s All-Star Weekend.
Michael Jordan, the greatest basketball player of all time, signed an endorsement deal with Gatorade and started a revolutionary movement throughout the 1990s. This catchy commercial and jingle became the rallying cry for children all throughout the country, who sang the lyrics in their driveways and neighborhood playgrounds, with the hopes that they could fly as high as “His Airness”, hit game-winning jump shots, and “Be Like Mike.”
I get goosebumps every time I hear the song or see the commercial. It’s very nostalgic for me.